The company's challenge till now has been raising money through advertising and premium subscriptions, to offset the costs of royalty streaming payments to the big four music labels: Sony BMG, Universal Music, Warner Music and EMI. Zuckerberg is a fan of Spotify picture via TechCrunch Spotify will be looking capitalize on Facebook in a similar way. Zynga, which makes the wildly popular social gaming app FarmVille, is now a $10 billion company on the road to an IPO, in large part because of its successful integration with Facebook. (Why listen to a great new song by yourself when you can hear it with your friends too?)įacebook initiated this social aspect of entertainment with social gaming, to the benefit of some games developers. With movies and now music being integrated into the social network, TV shows are bound to find their way in too, as people become more inclined to consume their content in a social way. The partnership with Spotify signifies how Facebook is flexing its muscles in the media space, offering services that keep people within the social network, rather than scouring other parts of the web for content. Spotify has a free service, but it only allows 10 hours worth of listening time per month. and 10 euros in parts of continental Europe like France, Spain and the Netherlands. No money is changing hands with this partnership, but the benefits to both are obvious: Facebook gets the music service it has wanted for years, having reached out to the likes of Last.FM and others way back in 2008. And while Spotify won't get a cut of Facebook's ad revenue, it will reach millions more users, offering them the option of its premium service which costs £10 per month in the U.K.
The new service on the Facebook platform will have similar social features. Spotify already has Facebook Connect integrated into its own desktop interface, allowing users to see what their friends on Facebook are listening to, and opt to have music choices show up on their news feeds.
0 kommentar(er)
